OK…OK…OK…. OK GO!
Tuesday
Mar 16, 2010
FOR A GOOD TIME WATCH THIS VIDEO
TIM AND I WERE HANGING THE OTHER NIGHT AND STARTED TALKING ABOUT THE TIME AND ENERGY THAT GOES INTO THEIR UNDENIABLY IMPRESSIVE, ONE TAKE VIDEOS. THIS IS THE LATEST FROM OK GO FOR “THIS TOO SHALL PASS”, WHICH FEATURES WHAT IS APPARENTLY THE LARGEST RUBE GOLDBERG MACHINE EVER CREATED. IT’S TECHNICALLY AWESOME, AND THERE’S SOME SERIOUS WOW FACTOR WATCHING THE MACHINE GO.
IT’S WORTH NOTING OK GO‘S VIDEO FOR “HERE IT GOES AGAIN” HAS JUST PAST THE 50 MILLION HITS MARK ON YOU TUBE. THAT’S SOME SERIOUS REACH. THE VIDEO WAS ONE OF THE FIRST YOU TUBE SENSATIONS AND GAVE THE BAND ENORMOUS EXPOSURE; A TRUE TESTAMENT TO THE SELF DISTRIBUTION POWERS OF THE INTERNET. EVEN WITH THOSE IMPRESSIVE NUMBERS, YOU’D THINK THEIR LABEL -CAPITAL RECORDS- WOULD HAVE PAID FOR THE VIDEO… APPARENTLY STATE FARM INSURANCE DID. WITHOUT A DOUBT, WE’RE GOING TO BE SEEING A WHOLE LOT MORE OF THIS KIND OF TARGET MARKETING IN THE NEAR FUTURE. IT’S ACTUALLY A GOOD THING FOR US CREATIVE TYPES. THERE’S A LOT OF COMPANIES OUT THERE WITH DEEP POCKETS AND MONEY TO SPEND. AND WE GOT PLACES FOR YOU TO PUT IT.
VIVA LA RESISTANCE.
COMMENTS
jesse
March 17th, 2010 at 12:10 AM
how crazy is it? not sure i buy that its one take…how do they get camera thru tunnel etc? not a hater…i think its amazingly creative and ambitious. good stuff.